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'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and were privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios

Hold Your Breath Next comes the most important, and often challenging part

Though it sounds clich, behavioral research proves that when you feel good, you look good

The charming puff-sleeved gown is sure to pair perfectly with a bouquet of wildflowers and a rustic outdoor setting

Black tie wedding attire for men is all about tradition